Thursday, June 7, 2012

Value of Libraries - Knowledge Cafe - How to make ourselves visible – marketing & worth

ISSUE:  How to make ourselves visible – marketing & worth
v  How to demonstrate $ value
v  Uni’s have Facility Liaison Librarians
o   Talk to academics, PGR’s, conduct training
v  Reference Desk
v  Social Media
v  How to engage with UG’s?
o   Perception lib is ‘boring place’
v  Introduce training in areas within gov libs
o   Realization now – ‘there is more than Google’
v  Get away from putting posters on board
v  Problem – how to get ‘quiet librarians’ to have confidence to engage with client group
v  If you promote, do you have support staff for nec. Follow-up services?
v  Negotiate so ALL libraries can offer some level of access to resources
o   Role of National, State & Uni libraries
o   More dominant role of ALIA required
o   Librarians need to be harder negotiators
§  Librarians need training in negotiation, advocacy, marketing & financial planning
v  Look at what is asked for in recruiting
o   Issue – this may be easier in large libraries that allow for specialization
v  Libraries don’t resource marketing activities
o   Conflict between marketing role & other job activities
v  Marketing should be embedded in everyone’s role
v  Training in marketing required
v  Problem with naming – library / knowledge centre / resource centre
v  Set up game environment
o   Use google & eresources
o   Clients see worth of eresources
v  Recognise your client groups – their different expectations
v  Targeted marketing
v  Attend functions in your organisation – visibility!
v  Vary your marketing
v  Marketing never ends – it is ongoing
v  “Elevator engagement”
v  Make sure library staff go to the canteen – engage

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