ISSUE: How to make ourselves visible – marketing & worth
v How to demonstrate $ value
v Uni’s have Facility Liaison Librarians
o Talk to academics, PGR’s, conduct training
v Reference Desk
v Social Media
v How to engage with UG’s?
o Perception lib is ‘boring place’
v Introduce training in areas within gov libs
o Realization now – ‘there is more than Google’
v Get away from putting posters on board
v Problem – how to get ‘quiet librarians’ to have confidence to engage with client group
v If you promote, do you have support staff for nec. Follow-up services?
v Negotiate so ALL libraries can offer some level of access to resources
o Role of National, State & Uni libraries
o More dominant role of ALIA required
o Librarians need to be harder negotiators
§ Librarians need training in negotiation, advocacy, marketing & financial planning
v Look at what is asked for in recruiting
o Issue – this may be easier in large libraries that allow for specialization
v Libraries don’t resource marketing activities
o Conflict between marketing role & other job activities
v Marketing should be embedded in everyone’s role
v Training in marketing required
v Problem with naming – library / knowledge centre / resource centre
v Set up game environment
o Use google & eresources
o Clients see worth of eresources
v Recognise your client groups – their different expectations
v Targeted marketing
v Attend functions in your organisation – visibility!
v Vary your marketing
v Marketing never ends – it is ongoing
v “Elevator engagement”
v Make sure library staff go to the canteen – engage
