ISSUE: How to lobby / communicate with non-stakeholder management
v Develop champions / educate upwards about value, w?? Benefits, outputs etc.
v Time cost / savings
o Efficient research
o Cost difference between library & other staff
o Cost saving of shared services
o Examples of Saving & time saved
v What meaningful stats should you keep / share
o Make sure you demonstrate the value outside the library
§ Qualitative results outcomes
v Be a knowledge base
o Encourage sharing to avoid “reinventing the wheel”
v Advocacy as part of Strategic Plan
o Pre-plan for change in attitude
o Network
o Word of mouth
v Communicate the positivity of being a library
o Quality information
o Training
o Consistency
v Marketing
o Not just upwards
o How can you help all user groups
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