ISSUE: Invisibility of librarian skillset
(eg Google Scholar can access articles if library pays subscriptions)
v Appreciate access –outcome but no recognition of skills that enabled that access
v Librarianship skills but sold as KM, database, research etc.
v Rebrand not simply librarianship but KM, database, info, and research
v Testimonials from people who can quantify/qualify your skillset and demonstrate to other users and potential users their value.
v Empowerment of clients =training.
Value and solutions
v Hour with librarian saves hours and hour of library clients’ time
v Brand access to all electronic and other services as from library
v Tagging information and embedded into searching with library service branding so users realise skills by making your skillset more visible to users
v Liaison librarians’ role to interact with users
v Embed liaison librarian in other areas to promote skills as well as to better understand clients’ needs
v Recruit a variety of personality types and age groups into library team so different staff can relate to different client groups and sell the library.
v “Your library service” as distinctive brand.